Push to Talk: Your Strategy Guide to the New Games Economy
Push to Talk is a weekly newsletter about the business of making and marketing video games. Subscribe for an eclectic mix of:
Deep dives and strategy guides for marketing video games
Conversations with people on the cutting edge of games industry and culture
Occasional unhinged essays about books and ideas
I published a roundup of 2024’s most popular posts here.
You might also like this piece, which is a hodgepodge of interesting marketing data and an interview with the developer of one of my favorite indie games:
Or this essay that explores why some games are harder to market than others:
Or this feature story on the decade-long story behind the hit game Lethal Company, featuring an interview with the game’s creator:
More like this to come! See you on Fridays.
About the Author
I’m Ryan K. Rigney. I work at Andreessen Horowitz as a Marketing Partner focused on a16z speedrun.
Previously I led marketing on the D.I.C.E. Awards “online game of the year” finalist Omega Strikers. Prior to that, I led global comms for several of the world’s most popular video games, including League of Legends, PUBG, and Apex Legends.
Feel free to shoot me a DM on X or add me on LinkedIn.
You can also reach me via email by subscribing and hitting “reply” in response to any edition of Push to Talk.
All Push to Talk articles are available for fair-use quotation for academic and journalistic purposes, with attribution.
