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YouTubers Can't Save All the Indie Games
“The systems we have available just aren't built for this kind of volume.”
Jul 25
•
Ryan K. Rigney
44
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YouTubers Can't Save All the Indie Games
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12
The Word-of-Mouth Magic Behind Breakout Hits Like Balatro
LocalThunk says the streamer Dan Gheesling changed everything for Balatro. I asked Gheesling for his POV.
Jul 18
•
Ryan K. Rigney
29
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The Word-of-Mouth Magic Behind Breakout Hits Like Balatro
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3
How to Get YouTubers to Play Your Game
How a dev netted 6,000 Steam wishlists with an unusually clean cold email
Jul 11
•
Ryan K. Rigney
33
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How to Get YouTubers to Play Your Game
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Gaming’s Great Downsizing and the Garage-Band Game Economy
Brendan Keogh explains the post-2008 collapse of the Australian games industry and how it might prefigure changes coming for the rest of the world
May 23
•
Ryan K. Rigney
64
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Gaming’s Great Downsizing and the Garage-Band Game Economy
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7
How to Get Your First 1,000 Players: White Knuckle Edition
And a very useful trick to level up your Discord onboarding
May 16
•
Ryan K. Rigney
22
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How to Get Your First 1,000 Players: White Knuckle Edition
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1
Predicting Game Performance Via YouTube Sentiment
A guest post by Christian Yoder, who ran an interesting sentiment analysis experiment on video game trailer YouTube comments
Mar 28
•
Ryan K. Rigney
and
Christian Yoder
26
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Predicting Game Performance Via YouTube Sentiment
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4
Is Making A Great Game All That Matters?
My theory: A 7/10 game can't be helped. A 9/10 game can't be stopped.
Mar 14
•
Ryan K. Rigney
39
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Is Making A Great Game All That Matters?
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9
What Can AAA Games Marketers Learn From Indies?
Tips from the creator of some of indie gaming's greatest trailers
Mar 7
•
Ryan K. Rigney
22
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What Can AAA Games Marketers Learn From Indies?
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3
Games Marketers Are In Crisis Mode
The world's biggest games publishers no longer know how to reliably sell games
Feb 28
•
Ryan K. Rigney
64
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Games Marketers Are In Crisis Mode
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16
The Art of the Follow-Up
What do you do after striking game dev gold? (Probably crash out)
Jan 24
•
Ryan K. Rigney
28
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The Art of the Follow-Up
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11
Are Random VR Games Making $100 Million?
Nothing about the VR games market makes sense
Jan 17
•
Ryan K. Rigney
22
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Are Random VR Games Making $100 Million?
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5
Asking Game Devs Where They Found Their First 1,000 Players
...and also the tens of thousands of players after that.
Jan 10
•
Ryan K. Rigney
21
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Asking Game Devs Where They Found Their First 1,000 Players
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