Marketing

YouTubers Can't Save All the Indie Games

“The systems we have available just aren't built for this kind of volume.”

Jul 25 •

The Word-of-Mouth Magic Behind Breakout Hits Like Balatro

LocalThunk says the streamer Dan Gheesling changed everything for Balatro. I asked Gheesling for his POV.

Jul 18 •

How to Get YouTubers to Play Your Game

How a dev netted 6,000 Steam wishlists with an unusually clean cold email

Jul 11 •

Gaming’s Great Downsizing and the Garage-Band Game Economy

Brendan Keogh explains the post-2008 collapse of the Australian games industry and how it might prefigure changes coming for the rest of the world

May 23 •

How to Get Your First 1,000 Players: White Knuckle Edition

And a very useful trick to level up your Discord onboarding

May 16 •

Predicting Game Performance Via YouTube Sentiment

A guest post by Christian Yoder, who ran an interesting sentiment analysis experiment on video game trailer YouTube comments

Mar 28 •

and

Christian Yoder

Is Making A Great Game All That Matters?

My theory: A 7/10 game can't be helped. A 9/10 game can't be stopped.

Mar 14 •

What Can AAA Games Marketers Learn From Indies?

Tips from the creator of some of indie gaming's greatest trailers

Mar 7 •

Games Marketers Are In Crisis Mode

The world's biggest games publishers no longer know how to reliably sell games

Feb 28 •

The Art of the Follow-Up

What do you do after striking game dev gold? (Probably crash out)

Jan 24 •

Are Random VR Games Making $100 Million?

Nothing about the VR games market makes sense

Jan 17 •

Asking Game Devs Where They Found Their First 1,000 Players

...and also the tens of thousands of players after that.

Jan 10 •

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