Comms Strategy

How to Get YouTubers to Play Your Game

How a dev netted 6,000 Steam wishlists with an unusually clean cold email

Jul 11, 2025 • Ryan K. Rigney

Should We Make This Game?

push to talk #37 // on byte breakers and a new approach to early testing

Sep 13, 2024 • Ryan K. Rigney

9 Rules for Talking to Players: A Strategy Guide for Game Devs

push to talk #19 // a guide for writing difficult messages to video game enjoyers

May 10, 2024 • Ryan K. Rigney

On Pile-Ons and Haters: A Theory

push to talk #17 // how a surprising strategy defused the biggest pile-on in gaming history

Apr 26, 2024 • Ryan K. Rigney

How to Talk to People on the Internet

push to talk #15 // a guide for founders, comms pros, and the curious

Apr 12, 2024 • Ryan K. Rigney

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